It's no longer solely driven by golf!
"Holy Squats, Deadlifts & Kettlebell Swings," its finally happening! Country Clubs are indeed changing and offering fitness as part of their facilities. That's exactly what's happening according to a recent article I read "Country Clubs Using Fitness To Broaden Reach." Needless to say "good on them" for doing so because its been long overdue. The best part of adding fitness programs is that it will surely enhance the clubs value to members and the community. Please see my previous blog post I wrote entitled "5 Ways To Boost Revenue At Your Golf & Sports Clubs," (article in 3 PARTS below this post).
The whole country club world is changing.
It's no longer driven solely by golf.
Needless to say clubs that are pro-active and introduce new and innovative ways to attract new members, will also retain members and increase revenues ='s a
In recent years GOLF has taken a BIG hit financially with a decline in the number of players, as well as golf courses closing at alarming rates, especially in the USA. So what's wrong with the industry today?
Price & Time Factor
Golf is expensive sport, time consuming and with the recent economic down turn a few years ago, many dropped the sport. Fortunately here in Southeast Asia you can still play a round of golf on many courses for $10-15 on a weekday.
"I don't have enough time!"
That's an excuse used by many and not really justifiable in this day and age when a complete program can be done in under 40 minutes, and if really pressed for time under 20. So excuses that it takes too long are no longer a valid one and thus clubs will have to learn to educate their members that it is not only necessary to help improve their game but for the player's overall health, as well. Here's a further note to the excuse, "I don't have enough time."..
It isn't about "Having Time"
It's About "Making Time"
So what are “Pro-Active” country clubs doing to upgrade their clubs:
- Large fitness gyms with group fitness, spinning and personal training
- Kids splash pool
- Lap pool
- Hot tubs
- Poolside bistro
- Paths for jogging and biking that loops the community
- Additional dining options
(Special Note On Personal Training - hire qualified personnel with a fitness and nutrition background. If in-house staff continued education (invest) is a must for the long term success of the program,)
In 2015 Country Clubs have a choice of being either pro-active or stagnant in their thinking. Being stagnant already shows a decline in membership and revenues and a worse case scenario of going out of business. Not much to think about really!
Here's an interesting article I stumbled upon on LinkedIn that sheds some light on why golf courses are losing money.
Golfnow Is Your Biggest Competitor
Some ideas for Country Clubs to Consider:
Rainy Day & Night Time Fun = $$$$
Golfers can never get enough golf, so why not offer an Indoor Golf Simulator for some more fun after a round of 18. Sports Coach Systems (UK) for example offers driving & putting contests and competitions between other clubs. In addition, Indoor Golf Simulators is a great way for the Club Pro to offer golf lessons at any time of the day or year, rain or shine.
Please visit our SlideShare presentation “The World of Indoor Sports Simulators" to learn how Indoor Simulators can be a profitable business.
Sports Simulator is a simple software upgrade to the Golf Simulator
PLUS NOW AS AN ADD-ON OPTION
Fun & Fitness for Mom = $$$$
Virtual Group Fitness is a leading trend in the industry now, with large club chains and residential facilities adopting it all over the globe. Here are some of the benefits of virtual group fitness, as well as the value add to members.
In a recent report asking fitness gyms about Virtual Fitness, data was collected from over 6,000 members in 3 different countries. Here is just a few things about what they had to say:
1. Over 50% of members were influenced by the number of classes on the group fitness schedule when buying their membership.
2. The top 3 reasons people use virtual group fitness are:
The flexibility of it fitting their schedule
The added variety of class options
Non-intimidating environment of a virtual class
Thinking of Virtual Fitness for your club?
Here's a few good reasons to just do it.
WELLBEATS for example is an easy program to use 24/7/365 with a wide variety of programs for all ages and new updates introduced regularly. Virtual Group X is an opportunity to provide classes to women's groups, followed by a healthy organic lunch with fresh foods from the farmer’s market. All of which, will leave a great impression and provide super word of mouth advertising about your club.
And Kids 2
Here's some interesting numbers to consider by investing in WELLBEATS.
For example let's take a 150 square meter room, which will hold approximately 40 students (or approx 4 square meters per person). If no extra room is available then consider an under-utilized conference or ball room for the program.
Offering only 5 classes per day of 50 minutes each x 15 persons per class = 75 persons per day x US$3 per = $225 x 20 days = $4500/month x 12 = $54,000/year. Very conservative figures and not to shabby for a program that practically runs itself.
On the other hand, if you hire a free lance instructor at a minimum of $25 per class x 5 classes per day = $125 x 20 days = $2,500/mo x 12 = $30,000 yearly. This may well be a reason Country Clubs rarely offer classes.
Country Clubs with swimming pools of depths of 4 feet or more, we have a fun idea for you to offer the kids (adults too) and it’s called
Seniors.. Welcome to
As I mentioned in my previous BLOG, Country Clubs and Sports Clubs can easily fit a workable gym in as little as 30-50 square meters with equipment that will provide a complete workout. You can find all the details below in our previous post.
Here's more on SCIFIT...
Finally here's an idea I'd like to float to Country Clubs: Great way to say to members and the community- "We really are health conscious-minded."
Try Organic Farming..
I hope the above information helped create some ideas to adding new and innovative equipment and programs to clubs.
If you have any questions about our company, services or products please contact me. We would be pleased to work with you anywhere in the world, just send me an email to firstname.lastname@example.org
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